Our why

It all began with a simple frustration: the candle Connor wanted didn’t exist. When we went searching, we couldn’t find anything that felt right—candles with bold, masculine fragrances instead of the usual sweet or perfume-heavy scents. Rather than settle, Connor believed he could create his own.

Candle-making became more than just a project. While recovering from a head injury at home, it gave our Little Big Man a hands-on way to learn, grow, and stay engaged so he wouldn’t fall behind at school. What started as therapy soon turned into a passion.

Since then, the craft has become an incredible teacher. Each day, Connor develops new skills—learning not only how to pour candles but also how to manage, market, and grow a hobby into something bigger. His journey has built confidence, strengthened self-esteem, and opened doors into a very grown-up world. Along the way, he’s gained mentors, business allies, and cheerleaders who continue to guide him. He’s experienced many exciting firsts, challenged expectations, and shattered glass ceilings.

With creativity running in the family—his grandfather works with leather—Connor has grown up believing in the value of craft, resilience, and striving to be the very best. And perhaps best of all? His hard work allows him to buy his own bike parts, skateboard gear, or scooter upgrades. That’s the kind of reward that keeps him going.

The dream

Little Big Man aspires to grow into a heritage brand—offering premium, beautifully fragranced candles that are renewable, eco-conscious, and crafted with care. Beyond the product, it’s about nurturing ambition, creativity, and the drive of a young man determined to make a difference.

 

Breaking the mould

At its heart, Little Big Man was built on a simple belief: everyone—big or small—is capable of extraordinary things. Launched with childlike wonder, determination, and a clear mission, we set out to fill a gap in the market and, in the process, discovered a much bigger story: one of resilience, growth, and inspiration.